E-commerce marketing is, in simple terms, an array of different methods used to to raise awareness about an individual online store’s product lines and encourage potential customers to buy merchandise. Marketing can include many different components, ranging from market research that involves no direct appeals for purchase to the advertising geared specifically to sell items online.

Know the Terms
Marketing for ecommerce businesses mixes in traditional concepts with ones that are only used online, and many of these newer ideas have their own acronyms. To keep track of the different terms, here’s a short list using some information from ecommerce and marketing site Econsultancy