M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular
telephone and personal digital assistants (PDAs). Known as next-generation e-commerce, m-commerce enables users to access the Internet
without needing to find a place to plug in.
Why Mobile Commerce?
This mCommerce is beneficial for both type of businesses large scale and small scale. The mobile users increase
day by day, so through mCommerce your business gets large and growing market place for wild range
of goods and services.
Cover wild distance : Mobile is the only technology which is now become necessary for
any person in social and business life than computers. So, it is easy to reach users through mCommerce.
Consumer deals :As more users use mCommerce, there are lots of companies use mCommerce site to
reach them by giving different and better deals in comparison of their competitor.
Savings : Companies try to reach to the consumer directly through mCommerce, so users have no need
to go far to the store physically and at the end it saves user’s time and money.
Easy to use : There is no need of skilled consumer. Buyers can have look thousands of items on their
cell phones and there is no need of online checkout process.