Social

Social marketing helps to increase customers, revenue and visibility for your brand and business. Social enables 'Live Digital'

My Digital DNA fosters effective consumer interactions with the right target audience – for you to build strong consumer relationships. Thru our Digital DNA labs we offer the following social services.

Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. For more details

What we do?

We assure you that our search engine optimization program with 100% success rate by estimating the techniques of placing a website into high rankings in top most search engines websites like Goggle, Yahoo, Alta Vista, Lycos, Overture and other websites.

Our marketing strategies will enable us to give exact key word phrases which ensure our search engine placement techniques to rank the sites in top positions.

Social Media Marketing and Optimization

Expand your Brand Reach, Intensify Engagement, Promote New Customer Acquisition, Ignite Customer Loyalty and Let your Brand Sizzle in Social Media! Social networks are no longer just platforms for us to communicate with high school mates, families, and friends. These are marketing tools now that when properly optimized, can bring traffic, leads, and sales to your business. This is where our social media marketing and optimization services come in. For more details

What we do?

  • We focus our efforts on the four biggest online social properties today: Facebook, Google+, Twitter, and LinkedIn.
  • We however, also provide social media marketing and optimization for YouTube, Pinterest, Blogger and many more.
  • We can set up and optimize your accounts in all these networks.

PPC and AdWords

PPC is the key to get instant targeted traffic, leads, and conversions! Pay per click advertising is form of online advertising where your ads are displayed in front of users when they use the keywords you target as they make searches in search engines. Remarketing is about having the ability to have your banner ads displayed to your website visitors after they have left and visit a site within the Google Display Network. For more details

What we do?

  • Account Setup
  • Market and Keywords Research
  • Campaign and Ad groups Setup
  • PPC Budget Management
  • Targeting Options
  • Conversion Tracking
  • A/B Testing
  • AdWords Remarketing

Local Buzz and Online PR

Increase your Local Visibility and Generate Buzz about your Business through Reviews, Check-ins, and Promos – Increase Traffic, Leads, and Sales! Local buzz service is about generating “buzz” around your business in your local target area. Local Buzz is the optimization of your presence in local listings, maps, and reviews in search engines and major sites such as Google Places, Bing Local, Facebook Places, and Foursquare to make your business searchable and increase its visibility online. For more details

What we do?

  • Image Creation, Optimization, and Publication
  • Custom Citation Building Review Publication and Promotion
  • Creation Promotion and Event Social Updates
  • And much, much more!!!

On-line Reputation Management

There is no mechanism to regulate or to ensure fairness about positive or negative reviews online. Online Reputation Management will ensure that positive reviews about you will dominate the online world! Your online reputation is important. With the huge and ever-growing population searching online to evaluate businesses, bad comments and reviews about your business can gravely affect your target market’s purchasing decision. This is why it is critical to monitor your online reputation and take a plan of action to counter any negative material and proactively act to produce positive material about you, your brand, your business, and your products/services.

What we do?

  • Review Building – We will collect and post positive reviews about your product, service, or business. These reviews are posted in authoritative web properties so that they are able to surpass negative reviews in search results. Our focus is to “push down” negative reviews and highlight positive comments about you or your business.
  • SMO Profile Creation and Optimization – We will set up your social media accounts, particularly Facebook and Twitter. For Facebook, we can create a personal profile or a business page. We can optimize your accounts with tweets and page updates, by joining groups, and by participating in discussions. We can customize your social network account URL in accordance with your branding initiatives.
  • Social Media Boosting – Imagine SMO profile creation and optimization on steroids. This is a recurring service that will ensure your social accounts will be rich with activity meant to improve your online reputation. Apart from updates, groups, and discussions, we can also acquire friends and followers for you.
  • Other services like Research and Analysis, Competitor Backlink Analysis, and Content Generation are part of the ORM effort. We will analyze your current online real estate and create a customized campaign to best utilize what you already have in place for branding purposes. Based on this analysis we will create additional blogs and micro-sites to dominate the first page of the search results.

CMS and Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. A web content management system is a software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages or mark up languages to create and manage website content with relative ease. A robust WCMS provides the foundation for collaboration, offering users the ability to manage documents and output for multiple author editing and participation.

What we do?

  • Content Marketing Strategy
  • Content Creation
  • Content Promotion
  • Organic Search Marketing
  • Content Management

Brand Optimization

For you to expand your audience reach, boost your visibility, drive more traffic, and increase your sales, the first step you need to consider is to optimize brand. What happens if your prospects search for your services online and don’t find you there? Chances are, they’re going to flock to your competitors’ sites without even knowing that your brand exists. The end result: your competitors gain a lot of leads and clients, while you lose serious business.

Brand optimization is a major necessity for businesses today. Most of your potential customers are looking for your products and services using search engines, social media, blogs, and online directories, that’s why it’s highly crucial that you build and optimize your presence in these platforms.

What we do?

  • Brand Creation
  • Website Optimization
  • Content Marketing
  • Content Marketing Add-ons
  • Account Setup
  • Video and Image Marketing